If your life depends on technology, you better read her report cover to cover. Kleiner Perkins partner Mary Meeker’s yearly Internet Trends report is the ultimate compilation of essential tech statistics. Encompassing everything from funding climate to smartphone adoption to the tech giants to cutting-edge inventions, the Mary Meeker Internet Trends report has it all.
Many people have grown cynical toward advertising. The say it shows up in every conceivable place, makes ridiculous claims, plays to our most base instincts, and crowds out things that are more interesting and essential. In a world that is saturated by advertising, it is hard for them to trust any of the claims that marketers make.
This cynicism is often eroded when recommendations for products come from friends or family members. A trusted recommendation comes with more credibility than an advertisement. That is why, according to Netpop research, 79% of social media users use these sites to find information and recommendations about products.
Likes created by fake accounts or people without real intent are bad for people on Facebook, advertisers and Facebook itself.
Facebook has a strong incentive to aggressively go after the bad actors behind fake likes, because businesses and people who use our platform want real connections and results. Businesses won’t achieve results and could end up doing less business on Facebook if the people they’re connected to aren’t real. It’s in their best interest to make sure that interactions are authentic, so they have a number of teams that detect fraudulent activity and shut it down.
How you optimize your web page – the design, copy and placement of various elements – can have a huge impact on how your site ranks in search results. Ranking higher on the pages of Google and Bing can, in turn, mean more views, social media shares and likes, and most importantly, new customers discovering your product or service.
The problem is web page optimization often feels complicated and overwhelming for the average user, who is not a web developer or SEO expert.
Indian cricket fans were eagerly awaiting for IndVsAus match – a mauka for India get into finals. But, on this day in-spite of Indian Twitterati’s tweeting about the match, some brands managed to make noise by conducting contests and trended on this day on Twitter.
Below is the analysis of two hastags –
As of March 2012, there were 644 million active websites. That’s more than half a billion – in other words, a lot. In this sea of content, images, videos, and social media, it’s easy, as someone with a struggling website, to feel overwhelmed. That said, there is no greater tool your business or brand can have than a website that both promotes your product or service while adding value to your readers’ experience. By generating awesome content and engaging traffic tools to expand your reach, you can boost website traffic while simultaneously establishing yourself as a trustworthy member of the digital community.
Every marketer needs an edge when it comes to converting leads into customers. Gregory Ciotti of Helpscout recently published an infographic with his list of ten ways to use psychology to convert more customers. The ideas range from making it easy for customers to get started by setting minimums to pairing urgency with follow-up. The infographic with all ten ideas is presented below.
As one extra step in helping marketers and salesman improve their ethical persuasive efforts, Gregory also compiled a list of 10 must-know psychology studies in his 10 Ways to Convert More Customers (Using Psychology)resource.