As of March 2012, there were 644 million active websites. That’s more than half a billion – in other words, a lot. In this sea of content, images, videos, and social media, it’s easy, as someone with a struggling website, to feel overwhelmed. That said, there is no greater tool your business or brand can have than a website that both promotes your product or service while adding value to your readers’ experience. By generating awesome content and engaging traffic tools to expand your reach, you can boost website traffic while simultaneously establishing yourself as a trustworthy member of the digital community.
Every marketer needs an edge when it comes to converting leads into customers. Gregory Ciotti of Helpscout recently published an infographic with his list of ten ways to use psychology to convert more customers. The ideas range from making it easy for customers to get started by setting minimums to pairing urgency with follow-up. The infographic with all ten ideas is presented below.
As one extra step in helping marketers and salesman improve their ethical persuasive efforts, Gregory also compiled a list of 10 must-know psychology studies in his 10 Ways to Convert More Customers (Using Psychology)resource.
Are you one of the 600 million people on WhatsApp? Do you grow tired of having to type all of your messages through your phone? Good news!
There’s now a desktop version.
Social media has provided consumers with multiple ways to interact with companies directly and influence peers’ buying decisions. This has put a lot of pressure on businesses to have an active presence social networks. While it’s wise to use social media for customer service, research shows that you shouldn’t give up on more traditional support methods just yet.
Marketing is undoubtedly one of the most crucial success factors for new online businesses and should be a primary emphasis early on. But if you only focus on traditional traffic generation strategies like link building you’re missing out on lots of potential customers.
A recent research showed that shockingly, many organizations are doing digital marketing, but they don’t have a strategy. The reality is that digital channels are still relatively new, so many businesses haven’t responded. It was found that a majority of organizations responding now use a planned approach to digital marketing, but many still don’t.
As described by Brian Solis “Digital Darwinism is the evolution of consumer behavior when society and technology evolve faster than some companies’ ability to adapt.”