Anatomy of an Optimized Web Page

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How you optimize your web page – the design, copy and placement of various elements – can have a huge impact on how your site ranks in search results. Ranking higher on the pages of Google and Bing can, in turn, mean more views, social media shares and likes, and most importantly, new customers discovering your product or service.

The problem is web page optimization often feels complicated and overwhelming for the average user, who is not a web developer or SEO expert.

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