Top Highlights of Mary Meeker’s Internet Trends Report 2016

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If your life depends on technology, you better read her report cover to cover. Kleiner Perkins partner Mary Meeker’s yearly Internet Trends report is the ultimate compilation of essential tech statistics. Encompassing everything from funding climate to smartphone adoption to the tech giants to cutting-edge inventions, the Mary Meeker Internet Trends report has it all.

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10 Social Media Facts that will give you a real surprise!

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Social media is extremely popular in today’s world. There is a social media platform for basically anything you can think of. Want to keep in touch with friends? There’s Facebook. Want to share a picture of your fancy food? Instagram is definitely the app to use. Want to get connected with your co-workers? Say hello to LinkedIn.

However, social media is not only a great platform for social interactions: it’s ideal for digital marketing, and there’s a plethora of social media statistics floating around the Internet. Here are some of the facts which one should know to demystify the potential usage of social media platforms.

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Social Media Strategy Process Simplified in 8 steps

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With all the new tools and platforms constantly emerging, it’s very easy to get fall into the trap of thinking about social media through a tactical prism instead of a strategic one.The best social media strategic plans are tools-agnostic, and set forth objectives and metrics that supersede any particular social venue.

This 8-step guide will allow individuals and businesses to get the most out of their social media efforts by helping them identify, plan and execute their social media goals. Complete content strategy checklists, perform a social media business survey, and much more with the help of this simple, hands-on guide.

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9 tips to increase online sales through social media

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We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before.

Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park.

Keeping this in mind I have figured out 10 key factors which will help you in increasing your online revenue through properly use of social media.

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How Brand Tweets influence consumers on Twitter

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Twitter recently conducted a study called “Discovering the Value of Earned Audiences – How Twitter Expressions Activate Consumers”, in partnership with The Advertising Research Foundation, FOX and DB5.

The study looked into the presence of brands on Twitter, as well as how exposure to brand mentions in Tweets influences the actions of consumers, and Twitter has created this infographic to highlight the key findings:

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8 Reasons Your Business Should be Using Infographics

The volume of infographics goes up more than 1% each day. I must confess: I never saw the attraction. It’s not like I didn’t realize infographics had become raging hot. I just didn’t get what the big deal was.

I mean, you take a subject worthy of content creation, sprinkle in some icons, graphs and such and what do you have? A little picture show? A decorated article? A busy page?

What’s so great about these things?

People love them.

Create an interesting infographic and you draw a crowd. You build authority. You accomplish precisely what we strive for as content marketers. Read More