What is Influencer Marketing? Is it the next big thing ?

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Many people have grown cynical toward advertising. The say it shows up in every conceivable place, makes ridiculous claims, plays to our most base instincts, and crowds out things that are more interesting and essential. In a world that is saturated by advertising, it is hard for them to trust any of the claims that marketers make.

This cynicism is often eroded when recommendations for products come from friends or family members. A trusted recommendation comes with more credibility than an advertisement. That is why, according to Netpop research, 79% of social media users use these sites to find information and recommendations about products.

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Facebook Auto Removed Fake likes from Pages : How will this effect your brand?

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Why Facebook cares about fake likes ?

Likes created by fake accounts or people without real intent are bad for people on Facebook, advertisers and Facebook itself.
Facebook has a  strong incentive to aggressively go after the bad actors behind fake likes, because businesses and people who use our platform want real connections and results. Businesses won’t achieve results and could end up doing less business on Facebook if the people they’re connected to aren’t real. It’s in their best interest to make sure that interactions are authentic, so they have a number of teams that detect fraudulent activity and shut it down.

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9 Simple Steps To Increase Traffic To Your Website

headerAs of March 2012, there were 644 million active websites. That’s more than half a billion – in other words, a lot. In this sea of content, images, videos, and social media, it’s easy, as someone with a struggling website, to feel overwhelmed. That said, there is no greater tool your business or brand can have than a website that both promotes your product or service while adding value to your readers’ experience. By generating awesome content and engaging traffic tools to expand your reach, you can boost website traffic while simultaneously establishing yourself as a trustworthy member of the digital community.

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9 tips to increase online sales through social media

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We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before.

Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park.

Keeping this in mind I have figured out 10 key factors which will help you in increasing your online revenue through properly use of social media.

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How Brand Tweets influence consumers on Twitter

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Twitter recently conducted a study called “Discovering the Value of Earned Audiences – How Twitter Expressions Activate Consumers”, in partnership with The Advertising Research Foundation, FOX and DB5.

The study looked into the presence of brands on Twitter, as well as how exposure to brand mentions in Tweets influences the actions of consumers, and Twitter has created this infographic to highlight the key findings:

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7 tips on How to market a business on Facebook

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Facebook launched back in 2004 and it become the most successful social networking site to date! Over the years many things have been introduced to enhance the Facebook experience and they must be doing something right because today it has approx. 1.8 billion users! But how easy is it for a business to tap into Facebook? It would be foolish not to which is why I’ve used below Infographic which provides 7 tips using facts and statistics to help you promote your business on Facebook. 

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Increase your engagement by 200% – Best time to post on Social media platforms

Have you ever wondered why some posts go viral while others don’t? Well, you won’t have to guess any more.

It has nothing to do with luck, but instead it has everything to do with what you post, the time you’re posting, and even the words you use.

For example, Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.

To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more traffic on these platforms.

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