Top Highlights of Mary Meeker’s Internet Trends Report 2016

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If your life depends on technology, you better read her report cover to cover. Kleiner Perkins partner Mary Meeker’s yearly Internet Trends report is the ultimate compilation of essential tech statistics. Encompassing everything from funding climate to smartphone adoption to the tech giants to cutting-edge inventions, the Mary Meeker Internet Trends report has it all.

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What is Influencer Marketing? Is it the next big thing ?

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Many people have grown cynical toward advertising. The say it shows up in every conceivable place, makes ridiculous claims, plays to our most base instincts, and crowds out things that are more interesting and essential. In a world that is saturated by advertising, it is hard for them to trust any of the claims that marketers make.

This cynicism is often eroded when recommendations for products come from friends or family members. A trusted recommendation comes with more credibility than an advertisement. That is why, according to Netpop research, 79% of social media users use these sites to find information and recommendations about products.

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Influencers versus Brand Advocates [Infographics]

With the growth of social media has also this part of the world got their celebrities: the "social influencer". If you manage to convince to mention your product or brand known Twitterer this can make at one time for a lot of attention.

Convince and convert , however, prefer to put on fans that convey your brand: satisfied customers who leave to anyone who will listen to know why they are fans of yours.

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