Anatomy of an Optimized Web Page

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How you optimize your web page – the design, copy and placement of various elements – can have a huge impact on how your site ranks in search results. Ranking higher on the pages of Google and Bing can, in turn, mean more views, social media shares and likes, and most importantly, new customers discovering your product or service.

The problem is web page optimization often feels complicated and overwhelming for the average user, who is not a web developer or SEO expert.

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9 Simple Steps To Increase Traffic To Your Website

headerAs of March 2012, there were 644 million active websites. That’s more than half a billion – in other words, a lot. In this sea of content, images, videos, and social media, it’s easy, as someone with a struggling website, to feel overwhelmed. That said, there is no greater tool your business or brand can have than a website that both promotes your product or service while adding value to your readers’ experience. By generating awesome content and engaging traffic tools to expand your reach, you can boost website traffic while simultaneously establishing yourself as a trustworthy member of the digital community.

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