In Conversation with Mr. Rikin Shah, Director at Purple Phase Communications, To Understand the client preference for Digital Media in Marketing

purple phase

Purple Phase – a company that transforms business ideas into valuable creative solutions. They bring together the best of marketing, branding and design solutions and take a fresh new look at branding. Rikin Shah, an MBA with an experience of working with leading national advertising agencies, brings on board an insight on marketing techniques, consumer behavior and brand innovations. I caught up with Mr. Rikin Shah for an exclusive interview.

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10 Social Media Facts that will give you a real surprise!

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Social media is extremely popular in today’s world. There is a social media platform for basically anything you can think of. Want to keep in touch with friends? There’s Facebook. Want to share a picture of your fancy food? Instagram is definitely the app to use. Want to get connected with your co-workers? Say hello to LinkedIn.

However, social media is not only a great platform for social interactions: it’s ideal for digital marketing, and there’s a plethora of social media statistics floating around the Internet. Here are some of the facts which one should know to demystify the potential usage of social media platforms.

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Social Media Strategy Process Simplified in 8 steps

social media strategy

With all the new tools and platforms constantly emerging, it’s very easy to get fall into the trap of thinking about social media through a tactical prism instead of a strategic one.The best social media strategic plans are tools-agnostic, and set forth objectives and metrics that supersede any particular social venue.

This 8-step guide will allow individuals and businesses to get the most out of their social media efforts by helping them identify, plan and execute their social media goals. Complete content strategy checklists, perform a social media business survey, and much more with the help of this simple, hands-on guide.

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7 tips on How to market a business on Facebook

facebook marketing

Facebook launched back in 2004 and it become the most successful social networking site to date! Over the years many things have been introduced to enhance the Facebook experience and they must be doing something right because today it has approx. 1.8 billion users! But how easy is it for a business to tap into Facebook? It would be foolish not to which is why I’ve used below Infographic which provides 7 tips using facts and statistics to help you promote your business on Facebook. 

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Increase your engagement by 200% – Best time to post on Social media platforms

Have you ever wondered why some posts go viral while others don’t? Well, you won’t have to guess any more.

It has nothing to do with luck, but instead it has everything to do with what you post, the time you’re posting, and even the words you use.

For example, Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.

To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more traffic on these platforms.

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