Top Highlights of Mary Meeker’s Internet Trends Report 2016

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If your life depends on technology, you better read her report cover to cover. Kleiner Perkins partner Mary Meeker’s yearly Internet Trends report is the ultimate compilation of essential tech statistics. Encompassing everything from funding climate to smartphone adoption to the tech giants to cutting-edge inventions, the Mary Meeker Internet Trends report has it all.

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What is Influencer Marketing? Is it the next big thing ?

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Many people have grown cynical toward advertising. The say it shows up in every conceivable place, makes ridiculous claims, plays to our most base instincts, and crowds out things that are more interesting and essential. In a world that is saturated by advertising, it is hard for them to trust any of the claims that marketers make.

This cynicism is often eroded when recommendations for products come from friends or family members. A trusted recommendation comes with more credibility than an advertisement. That is why, according to Netpop research, 79% of social media users use these sites to find information and recommendations about products.

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Anatomy of an Optimized Web Page

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How you optimize your web page – the design, copy and placement of various elements – can have a huge impact on how your site ranks in search results. Ranking higher on the pages of Google and Bing can, in turn, mean more views, social media shares and likes, and most importantly, new customers discovering your product or service.

The problem is web page optimization often feels complicated and overwhelming for the average user, who is not a web developer or SEO expert.

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Effects of Social Media on Organizational Culture

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Going to the routes of each word, social media can be defined as an instrument that helps to communicate and interact. Media is a tool used for communication, like TV, newspaper, radio etc. Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein (2010) define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content. Businesses may also refer to social media as consumer-generated media (CGM). But social media is not only about communication, it includes as well interaction between users. The most important characteristics that social media has are:

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In Conversation with Mr. Rikin Shah, Director at Purple Phase Communications, To Understand the client preference for Digital Media in Marketing

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Purple Phase – a company that transforms business ideas into valuable creative solutions. They bring together the best of marketing, branding and design solutions and take a fresh new look at branding. Rikin Shah, an MBA with an experience of working with leading national advertising agencies, brings on board an insight on marketing techniques, consumer behavior and brand innovations. I caught up with Mr. Rikin Shah for an exclusive interview.

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The mobile web usage – Will it surpass the desktop use ?

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“Mobile-first” is an often-empty term — like “viral,” “native” and “social” — that’s thrown around without much thought into what it really means. Mobile is a foundation, not a feature. It may hurt your wallet to even consider, but maybe your product should be reimagined for a mobile environment, not just adapted to fit a small screen.

Even Facebook still faces debate about whether it is truly — and finally — a mobile-first company. The answer is yes — not just because mobile ads now account for a majority of Facebook’s total ad revenue, but, more importantly, because the site’s mobile apps (plural) now offer a first-class user experience (not always the case) that rivals the accessibility of the desktop experience we’ve grown used to.

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What is ZMOT (Zero Moment of Truth) all about and why is it Important for your brand?

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The Evolution of the Shopper

The sales funnel isn’t really a funnel any more. At the Zero Moment of Truth, today’s shoppers bounce back and forth at their own speed in a multi-channel marketplace. They switch devices to suit their needs at any given moment. They search; go off to look at reviews, ratings, styles and prices; and then search again.

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10 Social Media Facts that will give you a real surprise!

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Social media is extremely popular in today’s world. There is a social media platform for basically anything you can think of. Want to keep in touch with friends? There’s Facebook. Want to share a picture of your fancy food? Instagram is definitely the app to use. Want to get connected with your co-workers? Say hello to LinkedIn.

However, social media is not only a great platform for social interactions: it’s ideal for digital marketing, and there’s a plethora of social media statistics floating around the Internet. Here are some of the facts which one should know to demystify the potential usage of social media platforms.

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The Internet in Real Time

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For anyone who has ever posted on Facebook, or pinned something, or tweeted, and thought, “I wonder how many other people just did that too”: do we have an infographic for you, my friend.

Penny Stocks Lab has created a dynamic infographic that measures what happens on the internet during the time you spend looking at the graphic. It updates every second, and depicts the real-time activity of social media sites, services, and ecommerce – and it’s pretty amazing.

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CBSE Topper Sarthak Agarwal Memes gaining rapid virality on social media

CBSE topper 2014 Sarthak Agarwal was in news last week for scoring 99.6% in Class 12 CBSE Boards – the highest marks that have ever been achieved by a student in CBSE Class 12th board exams. But his 15 minutes of fame have not ended yet.
He was in news just last week for scoring 99.6% — the highest ever marks in class 12 CBSE boards. But Sarthak Agarwal’s fame has not died down just yet. He has now inspired various memes on the internet.

A Facebook page titled – Sarthak Agarwal memes – has gone viral. It has got 90,000 likes within 72 hours of its creations.

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