Top Highlights of Mary Meeker’s Internet Trends Report 2016

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If your life depends on technology, you better read her report cover to cover. Kleiner Perkins partner Mary Meeker’s yearly Internet Trends report is the ultimate compilation of essential tech statistics. Encompassing everything from funding climate to smartphone adoption to the tech giants to cutting-edge inventions, the Mary Meeker Internet Trends report has it all.

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Anatomy of an Optimized Web Page

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How you optimize your web page – the design, copy and placement of various elements – can have a huge impact on how your site ranks in search results. Ranking higher on the pages of Google and Bing can, in turn, mean more views, social media shares and likes, and most importantly, new customers discovering your product or service.

The problem is web page optimization often feels complicated and overwhelming for the average user, who is not a web developer or SEO expert.

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In Conversation with Mr. Rikin Shah, Director at Purple Phase Communications, To Understand the client preference for Digital Media in Marketing

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Purple Phase – a company that transforms business ideas into valuable creative solutions. They bring together the best of marketing, branding and design solutions and take a fresh new look at branding. Rikin Shah, an MBA with an experience of working with leading national advertising agencies, brings on board an insight on marketing techniques, consumer behavior and brand innovations. I caught up with Mr. Rikin Shah for an exclusive interview.

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The mobile web usage – Will it surpass the desktop use ?

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“Mobile-first” is an often-empty term — like “viral,” “native” and “social” — that’s thrown around without much thought into what it really means. Mobile is a foundation, not a feature. It may hurt your wallet to even consider, but maybe your product should be reimagined for a mobile environment, not just adapted to fit a small screen.

Even Facebook still faces debate about whether it is truly — and finally — a mobile-first company. The answer is yes — not just because mobile ads now account for a majority of Facebook’s total ad revenue, but, more importantly, because the site’s mobile apps (plural) now offer a first-class user experience (not always the case) that rivals the accessibility of the desktop experience we’ve grown used to.

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What is ZMOT (Zero Moment of Truth) all about and why is it Important for your brand?

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The Evolution of the Shopper

The sales funnel isn’t really a funnel any more. At the Zero Moment of Truth, today’s shoppers bounce back and forth at their own speed in a multi-channel marketplace. They switch devices to suit their needs at any given moment. They search; go off to look at reviews, ratings, styles and prices; and then search again.

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10 Reasons why Google+ will dominate Social Media

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Google+ is a social networking and identity service that is owned and operated by Google Inc. Google has described Google+ as a “social layer” that enhances many of its online properties, and that it is not simply a social networking website, but also an authorship tool that associates web-content directly with its owner/author. It is the second-largest social networking site in the world after Facebook. 540 million monthly active users are part of the Identity service site, by interacting socially with Google+’s enhanced properties, like Gmail, +1 button, and YouTube comments.In October 2013, Google counted 540 million active users who used at least one Google+ service, of which 300 million users are active in “the stream”.

In a 2013 survey, 30% of surveyed smartphone users used the Google Plus app at least once a month. 92% of US smartphone users had visited a Google web site or app in August 2013, according to another survey.The below infographic will provide the in depth detail that why Google+ will dominate Social Media:

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How Brand Tweets influence consumers on Twitter

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Twitter recently conducted a study called “Discovering the Value of Earned Audiences – How Twitter Expressions Activate Consumers”, in partnership with The Advertising Research Foundation, FOX and DB5.

The study looked into the presence of brands on Twitter, as well as how exposure to brand mentions in Tweets influences the actions of consumers, and Twitter has created this infographic to highlight the key findings:

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6 Facebook contests which will boost your engagement

Photos and videos are great for sustaining interest in your brand on Facebook, but to incentivize people to share about and engage with your Page, a contest is what you need. On digging on the subject of why people “Like” and “Engage” with brands on Facebook, found a great study by market research company Lab42. The top reasons people “Like” a brand on Facebook are promotions/discounts (34% of respondents) and free giveaways (21% of respondents), respectively. And the top reason people said they interacted with a brand on Facebook is to print off coupons. There are top 6 returns on investment (ROIs) which brands achieve by running contests that make them their secret weapon for engagement on Facebook.

1. Increase Fan Base

When you run a great contest that is attractive to your target market, be sure to like-gate it. What is like-gating, you ask? Like-gating is when a potential entrant must ‘like’ your Facebook page in order to take part in the contest you are running. Aircel_Likegate   This is a common practice for many businesses who use contests. If your contest resonates well with your market, a simple ‘like’ to your page will not lead them away. In fact, if the contest really connects, your potential entrant would be more than willing to take the extra step in liking your page. The contestant may even feel a closer emotional bond with your brand by your ask. A contest that connects is good marketing.

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