Instagram adds new sticker slider emoji poll for stories

It’s a sticker that story posters can put on photos or videos, and allows their followers to answer questions using an emoji that slides along a scale.

To add an emoji slider sticker to your story, select it from the sticker tray after taking a photo or video. Place it anywhere you’d like and write out your question. Then, set the emoji that best matches your question’s mood. You can pick from a few of the most popular emoji, or choose almost any emoji from your library if you have something specific in mind. Like with the poll sticker, friends and followers will be able to respond to your slider as soon as you’ve shared it.

Read More

Top Highlights of Mary Meeker’s Internet Trends Report 2016

social media manager

If your life depends on technology, you better read her report cover to cover. Kleiner Perkins partner Mary Meeker’s yearly Internet Trends report is the ultimate compilation of essential tech statistics. Encompassing everything from funding climate to smartphone adoption to the tech giants to cutting-edge inventions, the Mary Meeker Internet Trends report has it all.

Read More

Effects of Social Media on Organizational Culture

social media

Going to the routes of each word, social media can be defined as an instrument that helps to communicate and interact. Media is a tool used for communication, like TV, newspaper, radio etc. Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein (2010) define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content. Businesses may also refer to social media as consumer-generated media (CGM). But social media is not only about communication, it includes as well interaction between users. The most important characteristics that social media has are:

Read More

The mobile web usage – Will it surpass the desktop use ?

mobile usage increase

“Mobile-first” is an often-empty term — like “viral,” “native” and “social” — that’s thrown around without much thought into what it really means. Mobile is a foundation, not a feature. It may hurt your wallet to even consider, but maybe your product should be reimagined for a mobile environment, not just adapted to fit a small screen.

Even Facebook still faces debate about whether it is truly — and finally — a mobile-first company. The answer is yes — not just because mobile ads now account for a majority of Facebook’s total ad revenue, but, more importantly, because the site’s mobile apps (plural) now offer a first-class user experience (not always the case) that rivals the accessibility of the desktop experience we’ve grown used to.

Read More

10 Social Media Facts that will give you a real surprise!

banner twitter

Social media is extremely popular in today’s world. There is a social media platform for basically anything you can think of. Want to keep in touch with friends? There’s Facebook. Want to share a picture of your fancy food? Instagram is definitely the app to use. Want to get connected with your co-workers? Say hello to LinkedIn.

However, social media is not only a great platform for social interactions: it’s ideal for digital marketing, and there’s a plethora of social media statistics floating around the Internet. Here are some of the facts which one should know to demystify the potential usage of social media platforms.

Read More

Social Media Strategy Process Simplified in 8 steps

social media strategy

With all the new tools and platforms constantly emerging, it’s very easy to get fall into the trap of thinking about social media through a tactical prism instead of a strategic one.The best social media strategic plans are tools-agnostic, and set forth objectives and metrics that supersede any particular social venue.

This 8-step guide will allow individuals and businesses to get the most out of their social media efforts by helping them identify, plan and execute their social media goals. Complete content strategy checklists, perform a social media business survey, and much more with the help of this simple, hands-on guide.

Read More

9 tips to increase online sales through social media

social commerce

We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before.

Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park.

Keeping this in mind I have figured out 10 key factors which will help you in increasing your online revenue through properly use of social media.

Read More