Anatomy of an Optimized Web Page

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How you optimize your web page – the design, copy and placement of various elements – can have a huge impact on how your site ranks in search results. Ranking higher on the pages of Google and Bing can, in turn, mean more views, social media shares and likes, and most importantly, new customers discovering your product or service.

The problem is web page optimization often feels complicated and overwhelming for the average user, who is not a web developer or SEO expert.

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9 Simple Steps To Increase Traffic To Your Website

headerAs of March 2012, there were 644 million active websites. That’s more than half a billion – in other words, a lot. In this sea of content, images, videos, and social media, it’s easy, as someone with a struggling website, to feel overwhelmed. That said, there is no greater tool your business or brand can have than a website that both promotes your product or service while adding value to your readers’ experience. By generating awesome content and engaging traffic tools to expand your reach, you can boost website traffic while simultaneously establishing yourself as a trustworthy member of the digital community.

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The mobile web usage – Will it surpass the desktop use ?

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“Mobile-first” is an often-empty term — like “viral,” “native” and “social” — that’s thrown around without much thought into what it really means. Mobile is a foundation, not a feature. It may hurt your wallet to even consider, but maybe your product should be reimagined for a mobile environment, not just adapted to fit a small screen.

Even Facebook still faces debate about whether it is truly — and finally — a mobile-first company. The answer is yes — not just because mobile ads now account for a majority of Facebook’s total ad revenue, but, more importantly, because the site’s mobile apps (plural) now offer a first-class user experience (not always the case) that rivals the accessibility of the desktop experience we’ve grown used to.

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10 Social Media Facts that will give you a real surprise!

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Social media is extremely popular in today’s world. There is a social media platform for basically anything you can think of. Want to keep in touch with friends? There’s Facebook. Want to share a picture of your fancy food? Instagram is definitely the app to use. Want to get connected with your co-workers? Say hello to LinkedIn.

However, social media is not only a great platform for social interactions: it’s ideal for digital marketing, and there’s a plethora of social media statistics floating around the Internet. Here are some of the facts which one should know to demystify the potential usage of social media platforms.

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Social Media Strategy Process Simplified in 8 steps

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With all the new tools and platforms constantly emerging, it’s very easy to get fall into the trap of thinking about social media through a tactical prism instead of a strategic one.The best social media strategic plans are tools-agnostic, and set forth objectives and metrics that supersede any particular social venue.

This 8-step guide will allow individuals and businesses to get the most out of their social media efforts by helping them identify, plan and execute their social media goals. Complete content strategy checklists, perform a social media business survey, and much more with the help of this simple, hands-on guide.

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The Internet in Real Time

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For anyone who has ever posted on Facebook, or pinned something, or tweeted, and thought, “I wonder how many other people just did that too”: do we have an infographic for you, my friend.

Penny Stocks Lab has created a dynamic infographic that measures what happens on the internet during the time you spend looking at the graphic. It updates every second, and depicts the real-time activity of social media sites, services, and ecommerce – and it’s pretty amazing.

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How Brand Tweets influence consumers on Twitter

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Twitter recently conducted a study called “Discovering the Value of Earned Audiences – How Twitter Expressions Activate Consumers”, in partnership with The Advertising Research Foundation, FOX and DB5.

The study looked into the presence of brands on Twitter, as well as how exposure to brand mentions in Tweets influences the actions of consumers, and Twitter has created this infographic to highlight the key findings:

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