How Brand Tweets influence consumers on Twitter

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Twitter recently conducted a study called “Discovering the Value of Earned Audiences – How Twitter Expressions Activate Consumers”, in partnership with The Advertising Research Foundation, FOX and DB5.

The study looked into the presence of brands on Twitter, as well as how exposure to brand mentions in Tweets influences the actions of consumers, and Twitter has created this infographic to highlight the key findings:

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Follow Author on Google+ : Ammar Kanchwala

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