Rising need of Social Customer Care and How brands are adapting it

header

My recent encounter with   and  motivated me to write this blog post.

Social media has provided consumers with multiple ways to interact with companies directly and influence peers’ buying decisions. This has put a lot of pressure on businesses to have an active presence social networks. While it’s wise to use social media for customer service, research shows that you shouldn’t give up on more traditional support methods just yet.

Continue reading

Increase your engagement by 200% – Best time to post on Social media platforms

Have you ever wondered why some posts go viral while others don’t? Well, you won’t have to guess any more.

It has nothing to do with luck, but instead it has everything to do with what you post, the time you’re posting, and even the words you use.

For example, Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.

To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more traffic on these platforms.

Continue reading

Rajnikanth’s digital agency failed to gain leverage of his twitter debut

There would be hardly anyone on this Earth, or may be in this universe who hasn’t heard about the superstar Rajinikanth. He has been amongst us with his exemplary movies, email/Facebook/Twitter/Whatsapp jokes. He once again made it to the news though for negative reasons, thanks to the digital/social media agency that launched him on Twitter for his upcoming movie Kochaidaiiyaan. No wonder, the news spread like wildfire and caught attention of not only Twitter users but also mainstream media.

However, the agency mis-handled this campaign, sadly Twitter India also joined the spoilsport and more importantly Rajinikanth made a huge mistake. Here are the ten mistakes of this campaign that became famous for all wrong reasons:

1. Using the same account that was created a year ago

The account @superstarrajini was created a year ago and the agency conveniently thought to reuse the same account. Little did they think about the history of the handle.

rajnikanth_twitter

 

Continue reading