A recent research showed that shockingly, many organizations are doing digital marketing, but they don’t have a strategy. The reality is that digital channels are still relatively new, so many businesses haven’t responded. It was found that a majority of organizations responding now use a planned approach to digital marketing, but many still don’t.
We’ve seen a rise in integrated social media campaigns in the country that are run in tandem with traditional mediums for a bigger impact. Brands ranging from FMCG to television, telecom, ecommerce, insurance and banking have chosen to experiment and innovate their social engagement levels using storytelling. The year has begun with many firsts in the social media space – first global Twitter recruitment, first digital video commercial, first fully-integrated social bank account, first women only web experience and more.
Here is a random list of 10 of the coolest Indian social media campaigns of Quarter 1, 2014, that have caught our attention for being well aligned to their goals, while also creating engaged communities on social.