Anatomy of an Optimized Web Page

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How you optimize your web page – the design, copy and placement of various elements – can have a huge impact on how your site ranks in search results. Ranking higher on the pages of Google and Bing can, in turn, mean more views, social media shares and likes, and most importantly, new customers discovering your product or service.

The problem is web page optimization often feels complicated and overwhelming for the average user, who is not a web developer or SEO expert.

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9 Simple Steps To Increase Traffic To Your Website

headerAs of March 2012, there were 644 million active websites. That’s more than half a billion – in other words, a lot. In this sea of content, images, videos, and social media, it’s easy, as someone with a struggling website, to feel overwhelmed. That said, there is no greater tool your business or brand can have than a website that both promotes your product or service while adding value to your readers’ experience. By generating awesome content and engaging traffic tools to expand your reach, you can boost website traffic while simultaneously establishing yourself as a trustworthy member of the digital community.

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Using Psychology To Increase Customer Conversion

Tom Humbarger's Social Media Musings

10 Ways to Convert More Customers Using Psychology

Every marketer needs an edge when it comes to converting leads into customers.  Gregory Ciotti of Helpscout recently published an infographic with his list of ten ways to use psychology to convert more customers.  The ideas range from making it easy for customers to get started by setting minimums to pairing urgency with follow-up.  The infographic with all ten ideas is presented below.

As one extra step in helping marketers and salesman improve their ethical persuasive efforts, Gregory also compiled a list of 10 must-know psychology studies in his 10 Ways to Convert More Customers (Using Psychology)resource.

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The mobile web usage – Will it surpass the desktop use ?

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“Mobile-first” is an often-empty term — like “viral,” “native” and “social” — that’s thrown around without much thought into what it really means. Mobile is a foundation, not a feature. It may hurt your wallet to even consider, but maybe your product should be reimagined for a mobile environment, not just adapted to fit a small screen.

Even Facebook still faces debate about whether it is truly — and finally — a mobile-first company. The answer is yes — not just because mobile ads now account for a majority of Facebook’s total ad revenue, but, more importantly, because the site’s mobile apps (plural) now offer a first-class user experience (not always the case) that rivals the accessibility of the desktop experience we’ve grown used to.

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10 Social Media Facts that will give you a real surprise!

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Social media is extremely popular in today’s world. There is a social media platform for basically anything you can think of. Want to keep in touch with friends? There’s Facebook. Want to share a picture of your fancy food? Instagram is definitely the app to use. Want to get connected with your co-workers? Say hello to LinkedIn.

However, social media is not only a great platform for social interactions: it’s ideal for digital marketing, and there’s a plethora of social media statistics floating around the Internet. Here are some of the facts which one should know to demystify the potential usage of social media platforms.

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Social Media Strategy Process Simplified in 8 steps

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With all the new tools and platforms constantly emerging, it’s very easy to get fall into the trap of thinking about social media through a tactical prism instead of a strategic one.The best social media strategic plans are tools-agnostic, and set forth objectives and metrics that supersede any particular social venue.

This 8-step guide will allow individuals and businesses to get the most out of their social media efforts by helping them identify, plan and execute their social media goals. Complete content strategy checklists, perform a social media business survey, and much more with the help of this simple, hands-on guide.

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