9 Master tips to increase traffic to your website












Marketing is undoubtedly one of the most crucial success factors for new online businesses and should be a primary emphasis early on. But if you only focus on traditional traffic generation strategies like link building you’re missing out on lots of potential customers.

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What is ZMOT (Zero Moment of Truth) all about and why is it Important for your brand?


The Evolution of the Shopper

The sales funnel isn’t really a funnel any more. At the Zero Moment of Truth, today’s shoppers bounce back and forth at their own speed in a multi-channel marketplace. They switch devices to suit their needs at any given moment. They search; go off to look at reviews, ratings, styles and prices; and then search again.

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9 tips to increase online sales through social media

social commerce

We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before.

Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park.

Keeping this in mind I have figured out 10 key factors which will help you in increasing your online revenue through properly use of social media.

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Flipkart acquires Myntra, to take on its battle with rival Amazon


In India’s biggest ever e-commerce deal, the country’s largest online retailer, Flipkart, has acquired the biggest fashion retailer online – Myntra – in a deal estimated at around Rs. 2,000 crore Reports NDTV.

Flipkart’s acquisition of Myntra was recommended by two common investors in the companies – Tiger Global Management and Accel Partners, which came as a response to Amazon’s entry into India.

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