Facebook Auto Removed Fake likes from Pages : How will this effect your brand?

fake likes
Why Facebook cares about fake likes ?

Likes created by fake accounts or people without real intent are bad for people on Facebook, advertisers and Facebook itself.
Facebook has a  strong incentive to aggressively go after the bad actors behind fake likes, because businesses and people who use our platform want real connections and results. Businesses won’t achieve results and could end up doing less business on Facebook if the people they’re connected to aren’t real. It’s in their best interest to make sure that interactions are authentic, so they have a number of teams that detect fraudulent activity and shut it down.

What are fake likes?

When we refer to fake likes on Facebook, we’re explicitly referring to external services that sell packages of likes from fake accounts or people without real intent by offering a certain number of likes for a flat fee. Fake like peddlers tempt Page admins with offers to “buy 10,000 likes!” or other similar schemes. We aren’t referring to likes obtained using the free or paid fan acquisition tools offered by Facebook, which provide legitimate likes garnered from people with a genuine interest in a Page.

How and why inauthentic likes are generated

There are four primary ways in which fake likes are generated:
  1. Click farms, in which individuals with real accounts on Facebook are paid to manually like specific Pages
  2. Fake accounts that do not represent real people and are generated for the primary purpose of liking Pages
  3. Self-compromised accounts, in which a person knowingly installs malware or gives up control of their account in order get more likes for their own Page
  4. Compromised accounts that have been infected with malware, causing the accounts to like Pages without the knowledge of the account owners

few words of advise :

Focus on real business objectives, not just likes

Page likes offer value as they make your adverts more effective and efficient, provide you with insights into who cares about your business and give your business credibility on Facebook. However, having likes is not an end in itself.Your business will see much greater value if you use Facebook to achieve specific business objectives, such as driving in-store sales or app downloads.

Don’t buy fraudulent likes that hurt your business in the long term

While many legitimate Page admins think that packages of fraudulent likes are a useful tool to increase the perception of how popular their Page is, the likes end up being detrimental to the Pages and admins that purchase them. Fraudulent likers are extremely unlikely to engage with a Page after liking it.

 Facebook takes into account Page engagement rates when deciding when and where to deliver a Page’s legitimate adverts and content, so Pages with artificially inflated like counts are harming themselves, making it more difficult and more expensive to reach the people they care about most.
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