Likes created by fake accounts or people without real intent are bad for people on Facebook, advertisers and Facebook itself.
Facebook has a strong incentive to aggressively go after the bad actors behind fake likes, because businesses and people who use our platform want real connections and results. Businesses won’t achieve results and could end up doing less business on Facebook if the people they’re connected to aren’t real. It’s in their best interest to make sure that interactions are authentic, so they have a number of teams that detect fraudulent activity and shut it down.
What are fake likes?
How and why inauthentic likes are generated
- Click farms, in which individuals with real accounts on Facebook are paid to manually like specific Pages
- Fake accounts that do not represent real people and are generated for the primary purpose of liking Pages
- Self-compromised accounts, in which a person knowingly installs malware or gives up control of their account in order get more likes for their own Page
- Compromised accounts that have been infected with malware, causing the accounts to like Pages without the knowledge of the account owners
few words of advise :
Focus on real business objectives, not just likes
Don’t buy fraudulent likes that hurt your business in the long term
While many legitimate Page admins think that packages of fraudulent likes are a useful tool to increase the perception of how popular their Page is, the likes end up being detrimental to the Pages and admins that purchase them. Fraudulent likers are extremely unlikely to engage with a Page after liking it.