9 tips to increase online sales through social media

social commerce

We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before.

Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park.

Keeping this in mind I have figured out 10 key factors which will help you in increasing your online revenue through properly use of social media.

1. Use the Same Hashtag

If you’re doing a big holiday sale, don’t be afraid to hashtag! Hundreds of other businesses will be doing the same thing, and you want to stand out from them by showing up first in any hashtag searches by your potential customers. Try using a variety of hashtags that include generic options like #holidaysale, along with a distinctive hashtag that describes your business’ focus. Once you’ve found a happy medium, stick to it! Use that combination of hashtags across all of your social media platforms.


2. Flash Sale

Flash sales are a great way to drive sales because they create a sense of urgency. Offer a special price for only a short period of time. Announce your intention to have a flash sale in weeks before across your social media sites, but don’t say when it will occur. This will ensure that people will continuously check your feeds to see when it’s taking place. When you hold the flash sale, be prepared for heavy traffic to your site.


3. Offer Coupons

Coupon use has soared during the recession as people seek out cheaper prices and bargains, especially during the holidays. Entice customers into buying your product with a coupon code only available to those who have “liked” your page on Facebook or followed you on Twitter. This will both increase your number of followers and draw in more customers.

4. Pin a Contest on Pinterest

Many small businesses are still trying to figure out how to use Pinterest to their advantage. Whether you’ve had a page for months or years, one great strategy is to run a contest on Pinterest that rewards everyone who enters with a coupon code for ten percent off of one item. The winner should receive a bigger prize like a free item. Ask followers to pin the one item they most desire from your catalog page to one of their boards, and pick a winner at random. This is a huge win: not only do you engage your followers, but you also spread the word about your products to others who see participating contestants’ boards.

You can also use your page to run a promotion. Starbucks post their holiday promotions to their Pinterest page in an effort to gain awareness for launch of their holiday offerings. By using their social platforms, they are making it easy for Starbucks fans to stay informed.

5. Promote Free Shipping

During the holiday season, people purchase the majority of their buys online. Shipping costs when buying online can add up, especially if customers buy from multiple companies. Offer free shipping to those who click on a link from your Facebook or Twitter account. You’ll be tickled with how many new “likes” and followers you can get from this promotion, not to mention the boost in sales.


 6. Generate Leads through Giveaways

The holidays are the perfect time to generate new leads for your business. Try a giveaway promotion that requires a sign-up page. Include an option for the user to receive a newsletter as an added incentive. Not only will they have a chance to win a great gift or percentage off a service, they will also be signing themselves up for a chance to hear more about your business. Way Easy Gifts is following this trend with their “12 Days of Giveaways” promotion. The user can choose between three different gifts of the same theme and enter to win the prize. Not only is the promotion generating leads and recognition for the brand, it is also increasing their social platform. Every person who enters the promotion must like the Facebook page to check out the gifts.

7. Go Mobile

Do you have a mobile site yet? If not, get one as soon as possible. A huge number of people now access their social media accounts through their phones; in fact, more people use Facebook mobile than Facebook on their desktop. Any sales promotion you put on social media will most likely be accessed on a phone, and you don’t want to annoy your customers with a slow, non-mobile friendly site where buying items is a hassle. If you don’t have much technical expertise, try a mobile commerce provider who can do it for you, like Shopgate.


8. Post Pictures

Strange but true: you’re more likely to get a response to something on Facebook when you post an image along with your words. Encourage your fans to like and share your stuff! Facebook just implemented a new algorithm that will repost a link each time someone comments on it. This means even more exposure for your brand! Any extra “likes” you can get for a status leads to more people seeing it on their friends’ feeds, so be sure to include photos of your products with every promotion you post.


9. Increase Exposure of Your Social Media Sites

You likely have buttons linking to your social media accounts at the top of your web site, which is a great way to get the word out. But do you have links on your email signature? On your blog posts? In your newsletters? Any way you can gain more followers means more people who hear about your social media sales.

Follow Author on Google+ : Ammar Kanchwala


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