8 Reasons Your Business Should be Using Infographics

The volume of infographics goes up more than 1% each day. I must confess: I never saw the attraction. It’s not like I didn’t realize infographics had become raging hot. I just didn’t get what the big deal was.

I mean, you take a subject worthy of content creation, sprinkle in some icons, graphs and such and what do you have? A little picture show? A decorated article? A busy page?

What’s so great about these things?

People love them.

Create an interesting infographic and you draw a crowd. You build authority. You accomplish precisely what we strive for as content marketers. 8 reasons to use infographics


  • Demonstrate expertise on your topic
  • Stand out amongst less visually interesting formats
  • Take advantage of the fact that 90% of information enters your brain visually
  • Help visualize statistics for easy understanding
  • Often go viral—or at the very least—are readily shared
  • Get increased mileage when you provide the code to embed them
  • Encourage links back to your site to generate higher traffic
  • Help heighten brand awareness

Follow Author on Google+ : Ammar Kanchwala


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