With over 1.21 billion people, about half of whom the government estimates have access to social technology, the six major political parties hope to leverage social media to increase voter turnout and, of course, their chance to lead the world’s largest democracy. Elections for the Lok Sabha, or House of the People, happen every five years, with 530 seats determined by provincial population estimates put up for grabs. Through the last two election cycles, nationwide participation hovered around 58%, but since then, social media and the expansion of communications technology generally have expanded on the subcontinent, potentially changing the equation.
Here is the list of some of the big social media giants covering up the election by providing the real time election updates by incorporating ‘Election Tracker’
The ‘Google Score’ reflects the amount of search activity for a person in the previous 24 hours using Google Search and YouTube, combined with the amount of engagement with a person’s name on Google+. Arrows indicate changes in this activity from the day before.
Facebook is monitoring the mentions of top political parties and candidates and based upon it, Facebook gives them rank. Which is displayed as below:
At Socialbakers’ they have created a dedicated microsite, they will be keeping tabs on how the parties and politicians perform on social media. As of Tuesday, May 7th, Narendra Modi of the Bharatiya Janata Party (BJP) was outperforming both his own party and every competitor in terms of fan base, but the two-year old upstart Aam Aadmi (Common Man) Party, whose ballot symbol for illiterate voters is the broom, is outperforming all other parties in terms of absolute interactions. Most interestingly, the historically-dominant Indian National Congress is having the least success of all parties on social so far.
Best performing politician:
The real time updates allows you to view a politician’s activity on various platforms, his engagement with the followers, and the number of mentions that he has been receiving over the period of time. The real-time data and a graphical representation of the said person’s activity is just a click away. It keeps a rightful track of the online efforts of the politicians and also reflects the sentiments that the top websites and media houses hold against them.
With the deciding day approaching hard and fast, a sneak peek into this dashboard is bound to clear a lot of air on how the political bigwigs make an initiative to connect with the masses and try to outwit each other on the virtual platform.
Keep yourself glued to the above mentioned Election Trackers for the latest insights and in-depth analysis of your favorite political personality.Follow Ammar on Google+ : Ammar Kanchwala